Privacy Policy
Overview
Rivera recognizes the importance of protecting the privacy of our customers and website visitors.
This Privacy Policy applies to our website located at [www.riverakitchenware.com], and any other websites or online services that link to this Privacy Policy (collectively, the “Website”), regardless of how you access or use them.
Definitions
In this Policy, “Personal Information” (or “Personal Data”) means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked to an individual. It does not include aggregated or de-identified information that cannot reasonably identify you. Definitions may vary depending on your jurisdiction.
Why we gather information
We collect information to:
• process orders and deliver Products,
• provide customer support and handle returns or warranty issues,
• communicate with you about your purchase, account, or service updates,
• send marketing communications (where permitted),
• administer promotions, surveys, or giveaways (if offered),
• protect against fraud, abuse, and security incidents, and
• improve our Website, user experience, and marketing performance.
Information we collect directly from you
We may collect Personal Information you provide when you:
• place an order,
• create an account (if offered),
• sign up for emails/SMS (if offered),
•contact customer support,
• submit a review or other content,
• participate in a promotion, survey, or giveaway (if offered).
Examples of data we may collect:
•
Contact information: name, email address, phone number, shipping/billing address
• Order information: items purchased, order value, timestamps, discount codes, gift messages (if offered), customer service history
• Payment information: payments are processed by third-party payment processors. We typically receive limited payment details (e.g., last four digits, payment status) but do not store full card numbers.
• Communications: messages you send to us, and our replies
• Preferences: marketing preferences, product interests, language settings
Email communications: If you subscribe, we collect your email address. We may track open and click activity (where supported) to measure performance and improve relevance. You can unsubscribe using the link in our emails or by contacting us.
Information collected automatically (cookies and similar technologies)
When you visit the Website, we may automatically collect certain information, such as:
•
IP address and approximate location (city/region),
• device identifiers,
• browser type and settings,
• operating system,
• referring URLs and pages visited,
• time spent on pages and interactions,
• shopping cart and checkout events (where enabled),
• cookie identifiers and advertising IDs (where applicable).
Cookies
•
A “cookie” is a small file stored on your device that helps websites function and remember information.
We may use cookies and similar technologies (pixels, SDKs, tags) for:
•
essential site functionality (cart, login, checkout),
•
performance and analytics,
•
personalization,
•
advertising measurement and targeting (where enabled).
Cookie categories (typical):
•
Essential: required for core site features
•
Functional: remember preferences, enhance usability
•
Analytics/Performance: understand usage and improve the Website
•
Advertising/Targeting: measure campaigns and show more relevant ads
You can control cookies through browser settings. If you disable cookies, parts of the Website may not function.
Do Not Track
Some browsers offer “Do Not Track” signals. There is no universal standard for interpreting them, so the Website may not respond to such signals.
How we use Personal Information
We collect information to for:
•
Order fulfillment: processing transactions, shipping, returns, refunds
• Customer service: responding to requests, troubleshooting
• Operational purposes: accounting, auditing, internal reporting
• Security: fraud prevention, monitoring, legal compliance
• Marketing (where permitted): newsletters, product updates, promotions
• Website improvement: analytics, testing, and performance optimization
• Legal: enforcing our Terms, resolving disputes, compliance
How we share information
We may share Personal Information with:
•
Service providers/vendors that help us operate (e.g., ecommerce platform, hosting, analytics, email/SMS tools, customer support, fraud prevention, shipping/carriers, fulfillment/3PLs). They are authorized to use information only as needed to provide services to us.
• Payment processors to process transactions.
• Advertising/analytics partners (where enabled) to measure performance and show relevant ads.
• Affiliates under common ownership/control (if applicable).
• Legal and safety disclosures when required by law, subpoena, court order, or when necessary to protect rights, users, and the business.
• Business transfers in the event of a merger, acquisition, sale, or bankruptcy, where Personal Information may transfer as a business asset.
• We may also share aggregated or de-identified information that does not identify individuals.
Advertising and analytics
We may use third-party analytics and advertising tools that collect or receive information from the Website and elsewhere, including via cookies/pixels, to:
•
measure ad performance,
•
build audiences,
•
deliver more relevant advertising,
•
understand Website usage.
Your choices:
•
adjust cookie settings in your browser,
•
use platform controls (e.g., Google/Meta ad settings),
•
opt out of certain interest-based advertising via industry opt-out tools where available.
CCPA/CPRA note (California): sharing identifiers and online activity with ad partners for cross-context behavioral advertising may be treated as “sharing” (and sometimes “selling”) under certain state laws. See the “US State Privacy Rights” section.
Data retention
We keep Personal Information as long as reasonably necessary to:
•
fulfill orders and provide services,
•
maintain business records,
•
comply with legal obligations,
•
resolve disputes,
•
prevent fraud and enforce agreements.
Retention periods vary based on data type and legal requirements.
Security
We maintain administrative, technical, and physical safeguards designed to protect Personal Information. No method of transmission or storage is 100% secure. We cannot guarantee absolute security.
International data transfers
Your information may be processed and stored in countries outside your state/province/country, including where our service providers operate.
If you are in the EEA/UK (or similar jurisdictions), we will transfer Personal Information in accordance with applicable legal transfer mechanisms (e.g., adequacy decisions, standard contractual clauses, or other lawful bases).
Your rights and choices
A) Marketing communications
You can opt out of promotional emails at any time via the unsubscribe link or by contacting us. You may still receive transactional messages (order confirmations, shipping updates, service notices).
B) EEA/UK privacy rights (GDPR/UK GDPR) — include if you sell to EU/UK
Depending on your location, you may have rights to:
•
access your Personal Information,
•
correct inaccurate data,
•
delete data (subject to exceptions),
•
restrict or object to certain processing,
•
data portability,
•
withdraw consent where processing is based on consent,
•
lodge a complaint with your local data protection authority.
Legal bases (typical): contract performance (orders), legitimate interests (security, improvement), consent (certain cookies/marketing), and legal obligations.
C) US State Privacy Rights (e.g., California) — include if you sell in the US
Depending on your state, you may have rights to:
know what Personal Information we collect, use, and disclose,
access/correct/delete certain Personal Information,
opt out of “sale” or “sharing” of Personal Information (as defined by law),
limit the use of “sensitive” Personal Information (where applicable),
not be discriminated against for exercising privacy rights.
Opt-out mechanism:
We provide an opt-out by [cookie banner settings / “Do Not Sell or Share” link / email request].
To exercise rights, contact us at [carez@riverakitchenware.com].
Verification: We may need to verify your identity before fulfilling certain requests.
Opt-out mechanism:
We provide an opt-out by [cookie banner settings / “Do Not Sell or Share” link / email request].
To exercise rights, contact us at [care@riverakitchenware.com].
Verification: We may need to verify your identity before fulfilling certain requests.
Children’s privacy
The Website is not intended for children under 13 (or 16 in certain jurisdictions). We do not knowingly collect Personal Information from children. If you believe a child provided us information, contact us and we will take appropriate steps.
Third-party links
The Website may contain links to third-party websites. Their privacy practices are governed by their own policies. We are not responsible for third-party content or practices.
Changes to this Policy
We may update this Privacy Policy from time to time. We will post updates on this page and revise the “Last Updated” date.
Contact us
If you have questions or requests about this Privacy Policy, contact:
wecare@riverakitchenware.com
